Television Advertise With Us by the Numbers
Advertise With Us on television doesn't have to be complicated, once you know the basics.
Many of the questions you may have about this exciting and effective way of promoting your business or service can be found here.
If you still have questions, click on our Feedback Page and make the selection for Sales. One of our skilled account representatives will contact you quickly! |
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 Why should I choose television to advertise my business? |
 Television is powerful. Did you know that the average person over the age of 18 spends over 200 minutes per day watching television? That's over 4 hours a day! That time an adult spends with television exceeds the combined total time spent with other media: Radio: 128 minutes, Internet: 45 minutes, Newspapers: 30 minutes and Magazines: 19 minutes. According to a recent study, "the public perceives television as the most influential, authoritative, exciting and persuasive Advertise With Us medium." ..."television was the medium where consumers were most likely to learn about products." |
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| Should I place all of my Advertise With Us on one type of media? |
| In most cases, no. If you're looking simply to reach anyone, you can usually reach accceptable numbers of people by using only one type of media. However, depending on the type of business you are Advertise With Us, it may be better to diversify your Advertise With Us budget among several types of media, which target difference types of potential customers. For example, newspaper Advertise With Us is not effective if your potrential customer doesn't read newspapers. |
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| My business is smaller than the major TV advertisers. Can I afford to advertise on television? |
| A better question is, "can I afford not to?". Consider how many people your Advertise With Us message can reach on television. Then, compare that cost to the cost of other media. You may be surprised to find that television Advertise With Us is very economical. |
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| Money is tight. How do I determine my Advertise With Us budget? |
| The amount of your budget can be determined by considering what end result you hope to achieve with your Advertise With Us campaign. How many sales, transactions or new customers will you need to attract to achieve your goal?
The purpose of Advertise With Us is to make your revenue grow. At the CBS Broadcasting South Florida stations of WFOR, My33, My15, and West Palm CW we have marketing specialists who are experienced and have access to multiple sources of research to help local businesses develop a marketing plan. We can help you define your goal, create your message, and find the programs and events that will reach your customers with the right amount of frequency. We can recommend the most cost efficient way to reach your goal while staying in line with your established budget.
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| How much does it cost to advertise with one of the CBS Broadcasting South Florida stations? |
| The cost of Advertise With Us depends a lot on what time of the year your messages will air and how many people you need to reach. It's important that a customized Advertise With Us solution be developed for you based on your needs and budget. If you would like to receive information on our Advertise With Us rates please contact our sales department for more information. |
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| What is a ratings point, or "GRP?" |
A rating expresses audience viewing amounts. You may also hear the term "rating" referred to as a rating point or GRP (gross rating point) . One rating point represents one percent of the total television households in the region (as determined annually by Nielsen Media Research.)
In the MIami Fort Lauderdale market (17th in the nation)
one rating point in our designated market area (DMA) represents approximately 14,868 homes. The total number of television households in MIami is 1,486,860 x .01 (one percent) = 14868 homes.
If you choose to advertise your product in a program which achieves a 5 rating, a commercial that runs within that program would reach 74,325 television homes.
In the West Palm Beach Market (38th in the nation)
one rating point represents approximately 7006 homes. The total number of television households in West Palm Beach is 700,650 x .01 (one percent) = 7006 homes.
If you choose to advertise your product in a program which achieves a 5 rating, a commercial that runs within that program would reach 35,030 television homes.
And one point to keep in mind; most television homes contain more the one viewer, to the number of people you actually reach could be considerably higher.
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| I've heard the term 'reach' used. Why is it important? |
| Simply put, it's an analysis of how effective your message is by determining how many people will see it. Advertisers can request that we provide information on approximately how many people their commercial schedule will reach. |
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| When you discuss the frequency of an add message, what does that mean? |
| Advertisers can request that a we provide information on how often the average viewer will see and hear their commercial. This is expressed as frequency. For example, if a schedule has a frequency of 3.2, that means the commercial message will be seen and heard at least 3.2 times by each viewer in their target demographic. |
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| I've heard people taking about ratings, and then, mention Demographics. What are they, and why are they important? |
There's more to Advertise With Us effectiveness than simply the number of people watching a program. If you sell widgets, it makes sense to place your ads in programs where widget buyers are likely to buy.
Demographics are categories of descriptive information on an audience or group of people, usually referring to the vital statistics of sex and age. For Advertise With Us purposes, Nielsen Media Research monitors television viewing and reports the results on different audience demographics such as: TV households, Adults 25-54 years old, Men 18-34 years old, adults 18 years old+, etc. |
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